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Got Data, Get Information

Data is everywhere around you, what is normally lacking is information. Literally everyone is throwing around data these days, from politicians throwing out unemployment numbers to business owners throwing out revenue earned last year – everyone loves a good bit of data, but is it helpful? The old adage that “statistics don’t lie, but liars use statistics” is just as true for data. Since business runs every day on data (and too little on information), it is important you realize the difference so you can reWORK your business.

What is Data?
Data is raw; it is the specifics without the context. Here are examples of data:

  • Betty is in love
  • Cheerios® lowers cholesterol
  • Company made $800,000 in revenue

What is Information?
Information is data in context; it is data you can easily process and act upon, and, most importantly, it reflects true reality.  To add some context to the list above:

  • Betty is in love with Fred, not you
  • Cheerios® helps to lower cholesterol as part of a heart-healthy diet
  • Company made $800,000 in revenue and had $900,000 in expense

Who needs Data Then?
Well, everyone. Without data you cannot have information. The trick is getting “good” data that you can mash up to get really good information.

Show Me an Example!
What would you like to see? Leave a note in the comments below. Next week I will show you - with pictures even - how to harness the power of Excel and PowerPivot to get information from your data.

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All Things Intelligence

What Clients are Saying

  • When our website needed an upgrade, Endless Mountain Solutions was there to see us through the daunting process of reworking it from the ground up. Not only was the process painless, but the results were fantastic! Endless Mountain Solutions provided excellent communication every step of the way, and their responsiveness was extraordinary. I highly recommend Endless Mountain Solutions for their work ethic, performance, and their genuine nature in all interactions.  

    Perry Koslow, PT, DPT, OCS, CSCS, CKTP - Physical Therapist and Regional Vice President at ProCare Physical Therapy

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  • You are certainly going over and beyond the call of your "developing website duties" in helping us with other issues of our business. We can't imagine getting this type of service and individual attention from any other company!

    Captain Scott and Cindy Durant - Owners of Milky Way Fishing Charters

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