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Got Data, Get Information

Data is everywhere around you, what is normally lacking is information. Literally everyone is throwing around data these days, from politicians throwing out unemployment numbers to business owners throwing out revenue earned last year – everyone loves a good bit of data, but is it helpful? The old adage that “statistics don’t lie, but liars use statistics” is just as true for data. Since business runs every day on data (and too little on information), it is important you realize the difference so you can reWORK your business.

What is Data?
Data is raw; it is the specifics without the context. Here are examples of data:

  • Betty is in love
  • Cheerios® lowers cholesterol
  • Company made $800,000 in revenue

What is Information?
Information is data in context; it is data you can easily process and act upon, and, most importantly, it reflects true reality.  To add some context to the list above:

  • Betty is in love with Fred, not you
  • Cheerios® helps to lower cholesterol as part of a heart-healthy diet
  • Company made $800,000 in revenue and had $900,000 in expense

Who needs Data Then?
Well, everyone. Without data you cannot have information. The trick is getting “good” data that you can mash up to get really good information.

Show Me an Example!
What would you like to see? Leave a note in the comments below. Next week I will show you - with pictures even - how to harness the power of Excel and PowerPivot to get information from your data.

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All Things Intelligence

What Clients are Saying

  • Endless Mountain Solutions has been an integral part in the success of our business.  They have been a major part of the development and maintenance of our website as well as helped create tools to increase our bottom line. We can rely on the EMS team because they are dependable, honest, and looking out for the best interest of our business.  We would not be in the situation we are today without the assistance of EMS.  I highly recommend their team of professionals.

    Adam Rubert - Compliance Associate at PT Compliance Group

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  • You are certainly going over and beyond the call of your "developing website duties" in helping us with other issues of our business. We can't imagine getting this type of service and individual attention from any other company!

    Captain Scott and Cindy Durant - Owners of Milky Way Fishing Charters

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