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Got Data, Get Information

Data is everywhere around you, what is normally lacking is information. Literally everyone is throwing around data these days, from politicians throwing out unemployment numbers to business owners throwing out revenue earned last year – everyone loves a good bit of data, but is it helpful? The old adage that “statistics don’t lie, but liars use statistics” is just as true for data. Since business runs every day on data (and too little on information), it is important you realize the difference so you can reWORK your business.

What is Data?
Data is raw; it is the specifics without the context. Here are examples of data:

  • Betty is in love
  • Cheerios® lowers cholesterol
  • Company made $800,000 in revenue

What is Information?
Information is data in context; it is data you can easily process and act upon, and, most importantly, it reflects true reality.  To add some context to the list above:

  • Betty is in love with Fred, not you
  • Cheerios® helps to lower cholesterol as part of a heart-healthy diet
  • Company made $800,000 in revenue and had $900,000 in expense

Who needs Data Then?
Well, everyone. Without data you cannot have information. The trick is getting “good” data that you can mash up to get really good information.

Show Me an Example!
What would you like to see? Leave a note in the comments below. Next week I will show you - with pictures even - how to harness the power of Excel and PowerPivot to get information from your data.

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All Things Intelligence

What Clients are Saying

  • In a world of ever increasing options for service vendors, my ongoing relationship with Endless Mountain Solutions shouts to their consistent high standards, top quality deliverables, transparent communication, very fair rates, and amazing customer service and support. In other vendor relationships (supplier, etc) we have grown to be wary. We have seen trusted relationships turn into price gouging when we fail to shop-around.

    I have been impressed with Endless Mountain Solutions proactive approach that lets us know the relative monetary value they provide. Rare is the service provider that truly looks out for your business as much as their own. I've been around long enough to see and feel the difference that type of leadership mentality makes. If we had to find another "good" web-development/tech support company, there would be a massive hole left where we have come to rely on Endless Mountain Solutions. I could not possibly recommend a company more highly than Endless Mountain Solutions.

    Mat Dewing, PT, ATC - Owner and President of ProCare Physical Therapy

    See ProCare Physical Therapy Profile

  • You are certainly going over and beyond the call of your "developing website duties" in helping us with other issues of our business. We can't imagine getting this type of service and individual attention from any other company!

    Captain Scott and Cindy Durant - Owners of Milky Way Fishing Charters

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