A blog for everything in your business that needs to be, well, reWORKed. From the technology you use to the image you project, you and your team will learn how to make the small changes that make your company even greater. But wait, there is more, it will all be presented in real English - with pictures even. You will learn how reWORK works for us and can for you too... can’t wait to hear your reWORK story.
Being in business, you know time is money. So when it comes to driving traffic to your website it can be complicated to determine the best approach. Should you purchase ad space on the search engines (e.g. Google AdWords, Bing Ads) or should you grow your audience and your business through creative blog articles and social media connections? The answer is not always easy to determine and sometimes it is just Yes, Both!
Being a smart twitter person, you include hashtags to explicitly target the groups you want your tweet to show up in. Imagine your surprise when, after posting your tweet, that your tweet doesn't show up in the list. This is the problem that was presented to me just today. I honestly did not know why this would happen so I did what every good technology person does, I searched it. To save you time from searching, you can read the full answer or, better yet, here is the summary for you.
The answer lies in the fact that Twitter defaults to the "Top" search results and not "All" search results as seen here:
Data is everywhere around you, what is normally lacking is information. Literally everyone is throwing around data these days, from politicians throwing out unemployment numbers to business owners throwing out revenue earned last year – everyone loves a good bit of data, but is it helpful? The old adage that “statistics don’t lie, but liars use statistics” is just as true for data. Since business runs every day on data (and too little on information), it is important you realize the difference so you can reWORK your business.
What is Data?
Data is raw; it is the specifics without the context.
I work hard in my business all day and now I am supposed to “reWORK”?
Short answer, YES! Every day I work IN my business when I really need to work ON my business. Likely, you are no different; you can fill every hour of the day with working IN your business. Where does that get you? Well, I am sure it gets you a paycheck though it likely leaves you exhausted and wondering what you are doing. Am I saying you don’t know how to work? Of course not, but don’t confuse work with reWORK.