So you've made the decision to create a Facebook business page... now what?
The world of social media opens up wonderful ways for businesses of all sizes to engage with customers and attract new ones. We will be posting about our own EMS Facebook business page reWORK as we go, the good and the bad! But before you can get to all the fun of posting likable, share worthy content on your Facebook business page it's important to set up your page and make a plan.
Let's start with the basics - Who will be creating and posting content on your Facebook business page?
Facebook Business Page: Create Page Roles Step by Step Instructions
- First, you need to log in and go to your Facebook business page and press "Settings":
- On the left hand side, click on "Page Roles":
- At the bottom of that list you can add in whoever you want to have a role on the Facebook business page. Note: In order for this to work make sure they have "liked" your business page... and why wouldn't they like you :)
- Type in the person's Facebook log-in email address (pay special attention to that as people often have multiple email addresses today, you need to use the one they log into Facebook with)
- Select the role you want to have this person play on your Facebook business page (the roles are defined on Facebook once you select them but here is a summary in my own words:
- Admin - can do everything, full control
- Editor - can edit the page and create content and ads
- Moderator - can manage comments and send messages
- Advertiser - can create ads
- Analyst - can view insights
- Once you are done, press "Save" and you will receive this popup notification where you enter your password and submit:
At this point, you have successfully set up page roles on your Facebook business page, congratulations!
Now you are ready to come up with a game plan and schedule for content creation that builds your brand and keeps you likable! If you have spent any time looking through your personal Facebook newsfeed, then you know how easy it is to skip over business page posts that are irrelevant to you or worse, seem to be in perpetual oversell mode (so don't do that)! More tips to come!
Should you have any questions on the above process be sure to let us know in the comments so we can respond. If you have any other areas you are looking for assistance in setting up and using Facebook for your business you can contact us directly. As always, we would be happy for the opportunity to help you brand your social media and help you out with other website solutions.